Retail Digital Showcasing

Selling prestige services and products to discerning clients needs careful consideration.

Due to the impact of Covid-19, clients now demand that businesses and service providers:

  • distinguish their offer

  • clearly identify the upscale quality of their product

  • and, most importantly, help clients to imagine the experience of owning it

The emergence of digital platforms provides an opportunity to deliver on these key necessities in a dynamic and engaging way.

In addition the post Covid world is one in which researching (and in some cases even buying) prestige products digitally is now the prevalent approach by clients.

Whilst visiting showrooms and undertaking home consultations will always remain important elements in the buying process, evidence clearly shows that clients want to understand what they are buying and the experience of the provider prior to any verbal interaction.

At Threekey we are specialists in creating on-line experiences for prestige service and product providers. We understand the power of such mediums as video, virtual showrooms, rich photography, immersive case studies, engaging copy etc. An example showroom video from one of our clients, Grate Expectations is shown below.

GE Website home page video v3

Targetting specific audience segments

We also understand when and where channel promotion can be most effectively used to reach specific target audiences.

Our Digital Showcasing proposition is designed to be adapted to the  needs of your business. We take time to understand you, your products and/or services, your target customers, your brand values and your ambitions. We work with you to create digital designs and collateral that reflect you and what you offer your clients.

By bringing your showroom into a client’s home we enable them to engage with you and your products whilst beginning to imagine what it would be like to transform their home. By delivering a digital showroom experience we provide a positive platform for the eventual voice and face to face engagement.

And none of this is set in stone, as you adapt and learn so can your digital offerings. As you have seasonal promotions your website and digital channel usage can be adapted to maximise their impact.

At Threekey we style ourselves as your digital adviser and guide helping you navigate the plethora of digital offerings efficiently and cost effectively.

Speak to us about how it can help your business's digital communications to be more effective

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