Subtle selling

  Nobody likes being sold to. For both consumers and businesses, a sales call or promotion may be badly timed and unwarranted, creating an obstacle rather than a sales opportunity. Even when there is a clear sales opportunity, both brands and businesses often do a poor job of providing the kind of detailed, balanced guidance […]

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11 things that will change content marketing in the next 11 months

Live video streaming will become indispensable: Live and recorded video dominated our feeds last year and its popularity is predicted to increase: according to a recent survey 82% would prefer to watch a live video rather than read a social media update. Influencer marketing will professionalise: Big brands like Rolex and North Face might make […]

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