Keep it simple, stupid: how to make sure your brand’s voice is understood

  Most professional jobs are primarily about communication. Email, instant message or face-to-face, most of us will spend much of their day talking to colleagues, customers, business partners and suppliers. Some of these conversations will be simple, others will be more technical. Some conversations will get the desired message across, some will not.   These […]

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5 ways to improve your ‘About Me’ page (#1: remember it’s not really about you)

It’s one of the web’s biggest misnomers: the ‘About Me’ page. Here’s the secret –  it’s not really about you. Sadly, plenty of business bios and personal profiles follow a literal interpretation of the title and are merrily boosting their bounce rates. Tell me more Your About Me page is where a new visitor comes […]

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