When I speak to Financial Advice organisations about the qualities that make a good adviser I am struck by the consistency of replies. They almost universally agree that the required qualities divide into 2 components – the practical and the human. […]
During the first Covid-19 UK lockdown, Threekey undertook a qualitative survey of a broad range of professional advice firms on their post-Covid plans for marketing and business development. See what they told us in our summary report: […]
The use and importance of digital marketing for Wealth Managers has for years been one of those subjects that floats around the senior team’s agenda without really landing. As such most organisations have done something digitally (website as a minimum) and flirt with digital channels as time allows. For the majority the reality is that […]
Ad extensions are extra information that is shown below your ad copy. They allow you to take over more online real estate and they help to boost your ad’s rank on the search engine results page. Additional information and more ad space allows potential customers to get a better idea of your business and entice […]
Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3 paid ads on the search results page. If you want your PPC campaigns to stand out and make it into those top three spots, these are the copywriting rules you’ll need to follow. Know What Your […]
Referrals function to drive organic traffic without you having to rank highly on Google’s SERP. They also help your business to discover new traffic sources and improve your personal brand. To grow referral traffic, consider following the steps: Part one – Using groups, blogs, and forums 1: Be active on Quora and in Linkedin […]
