- Katie Meehan, Pearson PLC
- Diane Janknegt, Founder, Wizenoze.com
- Tracey Wood, Director of Marketing Communications at Informa, Pharma Intelligence
- Gavin Sambles, Managing Director, ExperienceLab
The magic five P’s of success are repeated as follows: Proper planning prevents poor performance. If you adhere to the above mantra storyboards will soon become your key production manuscript. A vital tool for the well-prepared, storyboards provide a key reference point throughout the production process, helping everything run smoothly when the cameras are ready […]
Website development projects normally focus on design and structure, often leaving content overlooked. Compelling content is vitally important for any website because it can make it accessible and easier to find through search engines. So how can you ensure that your website content meets users needs? After all, if five writers were given the same content brief, […]
Welcome to our Ultimate 2018 Guide to driving traffic to your blog posts, videos, infographics and more. This is Part 3, focusing on our top tips for how best to use republishing and email marketing to get the word out about your work. (Find Parts 1 and 2, which focus on how to choose your […]
Having a video strategy has turned from nicety into necessity. With one billion hours of video watched on YouTube every single day[1], and video predicted to represent 82% of all IP traffic by 2021[2], it’s easy to see why the medium is now mandatory for many brands. But with such a high volume of video […]
The short answer? Yes. The slightly longer answer? More than ever, customers expect robust customer service via social media, and the best way to ensure you’re delivering it is to create and follow a clear plan for it. Salesforce’s 2018 The State of the Connected Customer report shows that customers see Facebook, Twitter, Instagram and […]
Launching with a direct focus on books in 1994, Amazon pushed rapidly to gain market share. With huge choice, rapid distribution and low costs, they turned the traditional publishing industry upside down. And then, as if that wasn’t enough, they introduced e-books through the Kindle. In the space of a few years, Amazon became the market […]
Welcome to our Ultimate 2018 Guide to driving traffic to your blog posts, videos, infographics and more. This is Part 2, focusing on our top tips for how best to use social media to full effect. (Find Part 1, which focuses on how to choose your content topics and titles, here) Part 2: How […]
You poured your heart and soul into a 1500 word diatribe on the relative benefits of one product versus another the week before, and now you’re eagerly logging into Google Analytics, expecting to see a torrent of new visitors. What do you find? Zip. Nada. Zilch. There are three views on the page, but […]
Are you looking for ideas to increase the flow of new customers? Perhaps you’re also aiming to reduce the churn of existing customers to competitors? Earlier this year Insurance Business UK stated that “consumers’ preference for using the internet to research and purchase insurance means that brokers need to make digital tools a key […]
Starting a social media channel for your brand is easy. And in the first few heady hours after doing so, you might even find yourself brimming with ideas for posts and filled with excitement about the possibilities. It’s keeping it going that’s the hard part. On a wet Wednesday afternoon three months later, with […]