- Katie Meehan, Pearson PLC
- Diane Janknegt, Founder, Wizenoze.com
- Tracey Wood, Director of Marketing Communications at Informa, Pharma Intelligence
- Gavin Sambles, Managing Director, ExperienceLab
When I speak to Financial Advice organisations about the qualities that make a good adviser I am struck by the consistency of replies. They almost universally agree that the required qualities divide into 2 components – the practical and the human. […]
During the first Covid-19 UK lockdown, Threekey undertook a qualitative survey of a broad range of professional advice firms on their post-Covid plans for marketing and business development. See what they told us in our summary report: […]
The use and importance of digital marketing for Wealth Managers has for years been one of those subjects that floats around the senior team’s agenda without really landing. As such most organisations have done something digitally (website as a minimum) and flirt with digital channels as time allows. For the majority the reality is that […]
Ad extensions are extra information that is shown below your ad copy. They allow you to take over more online real estate and they help to boost your ad’s rank on the search engine results page. Additional information and more ad space allows potential customers to get a better idea of your business and entice […]
Yes, people do click on paid ads, in fact, on average, 41% of clicks go to the top 3 paid ads on the search results page. If you want your PPC campaigns to stand out and make it into those top three spots, these are the copywriting rules you’ll need to follow. Know What Your […]
Referrals function to drive organic traffic without you having to rank highly on Google’s SERP. They also help your business to discover new traffic sources and improve your personal brand. To grow referral traffic, consider following the steps: Part one – Using groups, blogs, and forums 1: Be active on Quora and in Linkedin […]
Below, we’ve assembled our 15 best-practice guidelines for optimising your content to get the best results on Google, separated into 4 key categories. Doing the research 1. Examine search engine results pages The content at the top of the results page indicates what Google thinks are the most relevant pages for a particular search […]
‘Seeing comes before words. The child looks and recognises before it can speak’, comments John Berger in the opening of his book Ways of Seeing. The case remains the same throughout our lives — we recognise what we see immediately, using words as a tool to translate the visual experience. Without wanting to get too […]
It’s a received wisdom that the COVID-19 pandemic will have many impacts most of which have not even begun to emerge. However one that is already starkly evident is that digital communications are now almost universal and they are no longer seen as inferior to face-to-face communications. Given this, Threekey wanted to understand how professional […]
The magic five P’s of success are repeated as follows: Proper planning prevents poor performance. If you adhere to the above mantra storyboards will soon become your key production manuscript. A vital tool for the well-prepared, storyboards provide a key reference point throughout the production process, helping everything run smoothly when the cameras are ready […]