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Insurance broker usage of social marketing has significantly increased over the past year – the Covid effect maybe?
What?!*! Why do so few commercial insurance brokers effectively use social media to increase sales?
COVID-19 has had a substantial impact on how users purchase presenting a real opportunity for marketing and selling via digital channels.
During the first Covid-19 UK lockdown, Threekey undertook a qualitative survey of a broad range of professional advice firms on their post-Covid plans for marketing and business development.
(and how the pandemic has changed the answer)
When I speak to Financial Advice organisations about the qualities that make a good adviser I am struck by the consistency of replies. They almost universally agree that the required qualities divide into 2 components – the practical and the human.