Digital Marketing

The purpose of Digital Marketing is to promote your services and capabilities in a way that creates a positive reaction amongst both your customers and your potential customers.

Digital is no longer viewed as an inferior level of engagement – we are all now digital natives.

The challenge for many businesses is to find the time to devote quality attention to both customer retention and prospecting. COVID-19 has amplified the role of digital in lives and businesses and, over recent months all of us have experienced increased digital activity and many client attitudes to digital engagement have been dramatically changed by the pandemic.

Digital marketing is proven to reduce the human time devoted to broad marketing activities, freeing up precious skilled resources to focus on the business activities that promise immediate progress.

The immediate challenges for businesses now  are:

  • To identify the most effective and cost efficient way to use digital marketing to exploit this ‘new normal’
  • Finding the time to do it!

Threekey's Digital Marketing service approach can be tailored to the requirements of your business.

Establish a blueprint plan

The art of successful digital marketing is in combining the many digital tools and channels at your disposal for greatest effect.

Significant time and money can be wasted through incorrect channel selection, poor messaging, the random and inconsistent use of social media, substandard website design and targeting.

For many organisations too much time is wasted on being busy rather than being effective.

focus on outcomes

At Threekey we focus not just on the digital activity but the outcomes for our clients. For this reason we spend time at the outset to understand your business, what you offer, your experience and what works for your business at a cost that suits your budget.

Once you have launched your digital marketing activity we use metrics to understand which channels, messaging and tools work best for your business. Based on these metrics we work with you to refine and ensure that you are doing more of what works and stopping any unproductive activity.

The digital tool kit available to businesses is ever expanding and complex. Our job is to work with you as a trusted adviser to help you make the most from it.

Our Flexible digital marketing service

We provide a flexible range of capabilities that can be tailored to the needs, ambitions and budget of any business. We take time to understand your business and guide you to the appropriate level of activity.

Choose from our portfolio of services, including:

  • Digital marketing planning: Whatever your goals, a clear plan is essential. Our team will develop a digital marketing plan that meets your ambition and your budget.

  • Contact channel engagement: There are a plethora of digital channels to maintain contact with existing clients and engage with prospects – email, social media, text, etc. We will guide you in selecting the best options to ensure maximum impact for your business.

  • Eye-catching content:  Content – editorial, video, animations, and more – are at the heart of digital client and prospect engagement. We ideate and create engaging, bespoke written, video and animated content for your audience. We understand that quality is more impactful than quantity and build for success. All of the content we create is entirely bespoke to your business, and developed in close partnership with you.

  • Digital prospecting: A lot of money is wasted through poorly designed campaigns. We present your organisation’s capabilities to a wide range of prospects at a cost-effective price.

  • Account-based marketing: In this one-to-one marketing approach, our expert team can deliver finely targeted engagement activities to identify and attract carefully selected prospects that fit your target profile.

Speak to us about how it can help your business’s digital communications to be more effective.

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Contact us at: Threekey, Tripod, Office B-02m Lambeth Town Hall, Brixton Hill, London, SW2 1RW